I am Sai Manasa Pullela. I am a Btech graduate from Koneru Lakshmaiah Educational Foundation, Vijayawada. As a content writer, it is important for me to identify the target consumer and understand his/her personality, preferences, and needs. For this purpose, I take assistance from analysts and review the data provided by them. I also often take insights from the Sales/customer-service teams and once in a while interact directly with the customers.